Replay: February 23, 1999

18 years ago, a man who would become one of the greatest rappers of all time makes his global debut!

THE LP

In 1999, Eminem released his first major studio album, The Slim Shady LP. Deemed one of the best lyrical albums of all time, this LP garnered him three Grammy wins at the The 42nd Grammy Awards in 2000. With a vocal delivery that was unmatchable, The Real Slim Shady LP catapulted Eminem onto the hip-hop scene and established him as one of the greatest rappers of all time.

What made Eminem rise above the rest was the combination of his unique crossover appeal and lyrical structure and flow, that quickly establishing the young rapper as a seemingly unstoppable phenomenon.

Kool Moe Dee stated that Eminem brought about a new era of flow in Hip Hop. More notably, it’s been said that Eminem is probably the best lyricist to hit such a high level of recognition in the mainstream, setting a new standard for lyricism that all rappers aim for.

THE PERSONA

The Slim Shady LP highlighted this alter-ego of Eminem’s that was more sarcastic and insane than the rapper’s usual personality. Slim Shady quickly became a fan-favorite persona, and “My Name Is,” the first single off The Slim Shady LP, has topped charts on numerous occasions. It won a Grammy for Best Rap Solo Performance and would eventually become one of only a handful of albums to achieve diamond certification, for sales of over 10 million copies.

THE VIDEO

January 21st 2000 marked the debut of Eminem’s ‘My Name Is’ on MTV. Not only was the video bursting with pop-culture references, it was also deliberately tongue-in-cheek; Funny, but not parody. Vulgar, but not malicious. Self-deprecating, but masterful in its production. The video would become the first rap song to reach the #1 spot on MTV’s Total Request Live.

 

Success is my only option, failure’s not” – Eminem

 

 

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